Substance Abuse & Mental Health Services Administration

The Substance Abuse and Mental Health Services Administration (SAMHSA)

Effective Strategies for Communicating Public Health Findings with the Media and Policymakers

Event date: 
October 25, 2012 01:00 pm - 02:30 pm EDT
Rosengren, Kristin
Holubowich, Emily
Cox, Harold

Health services research (HSR) and public health services and systems research (PHSSR) findings have important relevance for policy. For these findings to impact health policy and practice, the research must be translated and tailored for a policy-minded audience. This webinar will provide pointers for how researchers can communicate effectively with decision-makers. Panelists will review the various vehicles for communicating messages to key constituencies, give tips on developing messages and outreach strategies, explain how the media can be utilized to bridge research and policy, and discuss how to become more involved in health policy and local health decision-making. A special focus will be given to public health, and examples will be drawn from the field of PHSSR.

By the end of this session, participants will be able to recognize the need for HSR and PHSSR to be translated for various audiences, locate resources and materials available to help researchers translate their findings to decision-makers, understand how new technology and interactions with media can help in reaching decision-makers, and make informed decisions about whether, when and how to tailor research for use by practitioners, policymakers or other groups.


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