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Training Overview
Social Marketing—Practical and Effective
Program Principles
The Science of Social Marketing takes its attributes from its first
cousin, private sector marketing. In private sector marketing, thousands
of companies selling millions of goods and services spend billions to
get you to buy or use their products. In Social Marketing, we spend very
small amounts of money in marketing and advertising to trigger big changes
in the behavior of our target populations.
| Target Audience: |
| If you work in prevention and are interested in leaning how to
use the principles of social marketing in your program, then this
workshop is for you. |
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| Training Objectives: |
This workshop will cover:
- History, blunders and successes of marketing and social marketing
- Effective market targeting
- Moving your target audience toward action or attitude changes
- Gaining practice with the new skills
- Ask and field program specific issues
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| Format: |
| Lecture/presentation with discussion and/or group work |
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| Number of Participants: |
| 10-30 |
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| Time Frame: |
| 1 day |
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