This presentation of Children Safety Network's Webinar Series on Prescription Drug Abuse Prevention among Teens and Adults will showcase two University-based efforts designed to prevent the misuse and abuse of prescription stimulants (e.g., Adderall and Ritalin) - The Ohio State social norms campaign and the University of Texas at Austin's evidence-based, health communications campaign. It will review available resources for prescription drug abuse prevention (with a focus on those relating to prescription stimulants), explore students' perspectives on this issue, describe a student government response, outline the development of a health communication campaign, and draw from the growing body of literature about the misuse of prescription stimulants. While the case studies are based at large universities, they represent a scalable process for health communication campaign development that can be modeled in other settings with unique needs, audiences, and contexts.
For additional information on this webinar, including registration information, please click the link provided.
Links:
[1] http://campaign.r20.constantcontact.com/render?llr=apwefcdab&v=001KdaRoZmLBVwUm-86qQ1ELLESe1_8P9Bc_qnXoS3_bmcYwZevNsMBO5w1cNrXre82S4p6J581Skm0PuojBrRVxLYTjpxFCR5z8yqIDA9LSe_jP6m-OwpeNtQfU2b-xuF1