The North Coastal Prevention Coalition seeks to reduce the harm of alcohol, tobacco, marijuana, and other drugs in the California cities of Carlsbad, Oceanside, and Vista (North Coastal San Diego County) through community action, education, support, and collaboration. Its program Countering Pro-Marijuana Influences implements a variety of strategies to affect environmental change to reduce marijuana use—particularly among young people. Specifically, the program works with policymakers to implement private and public polices restricting the sale of drug paraphernalia and pro-drug merchandise, ordinances to prevent the proliferation of marijuana dispensaries, and continued growth of an annual event to counter the “unofficial marijuana holiday” of April 20.
Current efforts to evaluate the impact of the campaign and associated environmental change strategies focus on documenting short-term outcomes, such as the adoption and implementation of policy changes, and tracking long-term outcomes through statewide student survey data. With funding from SAMHSA’s Service to Science Subcontract to Build Evaluation Capacity of Evidence-Based Interventions, the North Coastal Prevention Coalition will identify comparison communities, collect additional student survey data, and partner with California State University San Marcos to run additional detailed analyses. Additionally, program staff will collect qualitative data through focus groups and/or interviews with key stakeholders. Specific activities include:
North Coastal Prevention Coalition/Vista Community Clinic
1000 Vale Terrace
Vista, California 92084
Phone: (760) 631-5000 x7150
Email: firstname.lastname@example.org