Marshfield C.A.R.E.S. has two primary goals: to reduce underage access to alcohol through retail outlets and to promote healthy drinking habits among adults. Each year, the program invites the 63 class A and class B liquor license establishments (e.g., bars, convenience stores, grocery stores, restaurants) in Marshfield, Wisconsin to participate in the program and adopt a range of policies and practices designed to reduce youth access to alcohol and deter problem drinking among adults. Specifically, all participating establishments agree to require proof-of-identification at the point-of-purchase, adopt policies related to sales and service, establish regular meetings to ensure staff development related to sales and service, refuse sales to alcohol-impaired customers, prohibit sales to anyone under the age of 21, and enroll employees in Responsible Beverage Server training. Class A liquor license holders (off-sale establishments, such as grocery and convenience stores) must comply with at least three additional policies and class B liquor license holders (bars and restaurants) must comply with at least six additional policies.
To help establishments adopt and implement these policies and procedures, Marshfield C.A.R.E.S. provides education, training, technical assistance, consultations, and other resources. The program engages retailers as partners—as opposed to adversaries—to reduce problematic alcohol use. Through these efforts, Marshfield C.A.R.E.S. seeks to achieve the following outcomes:
In partnership with the Marshfield Clinic Research Foundation Biomedical Informatics Research Center and Marshfield Epidemiology Research Center, Marshfield C.A.R.E.S. program staff will use funding from SAMHSA’s Service to Science Subcontract to Build Evaluation Capacity of Evidence-Based Interventions to conduct the following evaluation enhancements:
Marshfield C.A.R.E.S. is an initiative of the Marshfield Area Coalition for Youth whose mission is to unite and educate diverse community organizations and members in order to prevent youth substance use and foster healthy, resilient youth and families. The Coalition’s work is supported by the Marshfield Clinic Center for Community Outreach.
Marshfield Clinic Center for Community Outreach
1000 North Oak Avenue (F1C)
Marshfield, Wisconsin 54449
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