Substance Abuse & Mental Health Services Administration

The Substance Abuse and Mental Health Services Administration (SAMHSA)

Communication and Education

Sources

  1. Flynn, B. S., Worden, J. K., Secker-Walker, R. H., Badger, G. J., Geller, B. M., and Costanza, M. C. (1992). Prevention of cigarette smoking through mass media intervention and school programs. American Journal of Public Health, 82, 827–834; Flynn, B. S., Worden, J. K., Secker-Walker, R. H., Badger, G. J., and Geller, B. M. (1995). Cigarette smoking prevention effects of mass media and school interventions targeted to gender and age groups. Journal of Health Education, 26(Suppl.), 45–51; and Flynn, B. S., Worden, J. K., Secker-Walker, R. H., Pirie, P. L., Badger, G. J., and Carpenter, J. H. (1997). Long-term responses of higher and lower risk youths to smoking prevention interventions. Preventive Medicine, 26, 389–394.
  2. Kotler, P. and Roberto, E. (1989). Social marketing: Strategies for changing pubic behavior. New York: Free Press.
  3. Wallack, L., Dorfman, L., Jernigan, D., and Themba, M. (1993). Media advocacy and public health: Power for prevention. Newbury Park, CA: Sage Publications.

 

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