Adapted from the Community Tool Box: Part M, Chapter 45, Section 5: Promoting Awareness and Interest through Communication, on the Community Tool Box Web site at http://ctb.ku.edu/tools/en/section_1869.htm.

Advertisements

• Paid ads in print (newspapers and magazines), on the radio, and on TV
  
• Public Service Announcements
  
• Billboards, signs, and sandwich boards
  
• Sponsorship of, or links to, events, radio or TV shows, or sports teams (both professional and local)

Information Channels

• Posters
  
• Fliers and brochures
  
• Organizational and community newsletters (ranging from church to corporate bulletins)
  
• Promotional materials, ranging from caps, T-shirts, and mugs to skateboards, placemats, tongue depressors, and imprinted lollipops ("Lick poverty now!")
  
• Comic books or other reading materials
  
• Internet sites
  
• Letters to the Editor
  
• News stories, columns, and reports
  
• Press releases and press conferences
  
• Presentations or presence at local and national conferences, fairs,and other gatherings
  
• Announcements and presentations at public and institutional or organizational gatherings
  
• Community outreach
  
• Community or national events, such as The Great American Smokeout and National Literacy Day
  
• Public demonstrations
  
• Word of mouth

Entertainment

• Movies, television, theater, and music