This resource corresponds to Day 3.

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Who are they?

1. How old is your audience?
   
   
   
   
2. What is their gender?
   
   
   
   
3. To what race or ethnic group does your audience belong?
   
   
   
   
4. Can your audience be distinguished by a particular behavior (e.g., smoking?) If yes, what is it?
   
   
   
   
5. Where do members of your audience live?
   
   
   
   
6. How much schooling have they had?
   
   
   
   
7. How much money do they make?
   
   
   
   
8. Whom do they listen to (i.e., who are important spokespeople or intermediaries?)
   
   
   
   
9. Are there aspects of your target audience's culture that might influence (prevent or enhance) behavior change? List them below.
   
   
   
   
10. What is the best way to reach your audience (e.g., television, newspapers, comic books, the Internet)?

What do they believe?

1. What are this group's beliefs about              , based on your experience or contact with them? If you do not know, how might you go about finding out?
   
   
   
   
   
2. What behavior in this group would you like to influence or change?
   
   
   
   
   
3. What are the benefits to this group, both short- and long-term, if they were to change their behavior? Which benefits would be most compelling to them?
   
   
   
   
   
4. What are the group's perceived obstacles to changing their behavior?
   
   
   
   
   
5. Based on what you've learned so far, what points should you highlight in your message?