Theoretical
Foundation

Technical
Requirements

Tips
Sheets

Related Resources
and Tools

Internet
Resources

Suggested
Reading List
 


This resource corresponds to Day 3.

From the Community Tool Box: Part M, Chapter 45, Section 5: Promoting Behavior Change by Making It Easier and More Rewarding, on the Community Tool Box Web site at http://ctb.ku.edu/tools/en/sub_section_tools_1870.htm.

Economic

  • The direct, financial cost of adopting the behavior (e.g., buying condoms, eating more fruits and vegetables)
  • The costs associated with adopting the behavior (e.g., transportation, child care)
  • Increased taxes (e.g., to pay for improved mental health services) Increased consumer costs (e.g., if a campaign to reduce pollution causes a power company to switch to a cleaner but more expensive fuel)
  • Jeopardized financial security (e.g., leaving an abusive partner might mean giving up financial support

Physical

  • Physical effort (e.g., going to the gym)
  • Physical pain or discomfort (e.g., substance withdrawal, turning down the thermostat to conserve energy)

Psychological

  • Fear that a medical procedure will be painful or reveal a serious condition
  • Anxiety about change (new experiences, people, ideas)
  • Fear of failure Stress caused by new responsibilities and the increased need for time management
  • Guilt about neglecting family or other responsibilities
  • Guilt about doing something your culture may disapprove of
  • Anxiety and pain caused by confronting issues you've been avoiding
  • Psychological discomfort caused by stopping the use of an addictive substance
Social
  • Loss of friendships or associations based on shared behavior (e.g., not hanging out with friends who smoke)
  • Loss of intimate relationships (e.g., leaving an abusive spouse or a gang)
  • Disapproval of or disagreement with friends and others
  • Social pressure (e.g., to use drugs, to disrupt class)
Time and Logistics
  • Travel time
  • Coordination time (e.g., to arrange for child care)
  • Rearrangement of schedules to make time for new behaviors (e.g., attending a support group, obtaining services)
  • Sacrifice of family or leisure time to accommodate the new behavior

 

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