Social Markerting

Day 5

Summary
Over the last four days, you have explored a variety of ways advertising techniques can be used to promote healthy behavior, reviewed key aspects of social marketing, and learned a 10 step process for developing effective social marketing campaigns. These include the following:

Step 1: Identify the audience
Step 2: Identify evaluation measures
Step 3: Identify channels
Step 4: Identify benefits
Step 5: Identify obstacles
Step 6: Determine the message
Step 7: Test and refine
Step 8: Collect data
Step 9: Modify your work, based on the data
Step 10: Write an evaluation report

You have also practiced analyzing an audience and several different prevention campaigns. We hope that you will be able to apply some of the basic social marketing techniques you have learned to the work you do. If you haven’t yet had the chance, please take some time to check out the many Internet resources and examples listed in the Resources section.

On this final day of the event, please do the following:

Visit the Message Board to review the questions and comments posed by participants throughout the event.
Share one or two key things you learned from participating in the event and hope to apply to future work.

Evaluation
We have developed a brief course evaluation to gather information about your experience throughout this online event. Your careful reflections will help us improve future events. Please do not fill out this evaluation until you have completed the course.

If, for any reason, you do not feel comfortable completing the evaluation, please go to the evaluation page, enter your e-mail address, and click the “submit” button. This will let us know that you completed the event and provide us with the information we need to send you a certificate of completion.

Click here to complete the online evaluation.

Thank you for participating in this course!