1. Who is the target audience for this advertisement?
   
   
2. What does this audience care about? What are their needs and wants?
   
   
3. How would you summarize the message the ad is trying to send?
   
   
4. What exchange is being created? Remember: social marketing relies on the exchange principle, in which a behavior is exchanged for a benefit to the audience. What behavior does this advertisement ask the audience to adopt, and what is the implied benefit to that audience?

Please post your responses to the Message Board. Also, review and respond to the comments made by your fellow participants. Then come back and visit regularly—others may have posed questions or comments to you!

You have completed your work for today.
See you tomorrow!