Target Audience: State-level and community-level prevention practitioners with an interest in gaining understanding and skills in applying social marketing strategies in prevention. This workshop is appropriate for beginner and intermediate participants without any prior knowledge of social marketing.

Training Objectives: Participants will be able to:

• Examine social marketing’s foundation
• Understand how advertisers apply behavior theory to selling product
• Explore how advertising techniques can be used to promote healthy
behavior
• Examine an example from a public health social marketing campaign
• Learn a 10-step process for developing effective social marketing
campaigns

Format of Training: This training explores the following topics: benchmarks, examples, and key elements of social marketing, and a 10-step process for developing a social marketing campaign (presented in the six-hour workshop).

CSAP's Northeast CAPT trainers will use the following techniques throughout this workshop:

• Presentation of background material
• Small group work to examine the application of social marketing in
prevention
• Large group discussion designed to draw lessons and experiences from
participants

Timeframe: Two versions of this training are available. The first can be conducted in a 1 1/2 hour session. This session can be expanded into a longer 6-hour training by including additional modules on specific topics, going deeper into one subject, or covering a topic more briefly.

Number of Participants: Minimum of 10 up to a maximum of 50 participants

These trainings are available from CSAP’s Northeast CAPT. For more information please contact the Single State Agency in your state or call Deborah McLean Leow at 888-EDC-CAPT or email her at capt@edc.org.