Northeast > Services > Face-to-Face Trainings > Communication

Communications: A Strategy for Prevention Practitioners

Target Audience: State-level and community-level prevention practitioners with an interest in communications and the best ways you might go about learning how to communicate. This workshop is appropriate for participants with a basic level of expertise in this area.

Training Objectives: Participants will be able to:
• Understand the benefits of communications in achieving prevention goals
• Define and distinguish between several useful communications strategies
• Understand, through interactive exercises, how each of the strategies can be
used in youth substance abuse prevention
• Learn and apply basic guidelines to creating and shaping effective messages

Format of Training: This training explores the following topics: public education, social marketing, media advocacy, and media literacy.

CSAP's Northeast CAPT trainers will use the following techniques throughout this workshop:

• Presentation of background material
• Small group work that challenges participants to examine the effectiveness of
real world cases of prevention
• Large group discussion designed to draw lessons and experiences from
participants

Timeframe: Approximately 3-3 1/2 hours

Number of Participants: Minimum of 10 up to a maximum of 50 participants

These trainings are available from CSAP’s Northeast CAPT. For more information please contact the Single State Agency in your state or call Deborah McLean Leow at 888-EDC-CAPT or email her at capt@edc.org.