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Strengthening Families and Protecting Children from Substance AbuseAPPENDIX BEnvironmental Strategy 1: Policy Environmental change theory (described in Section I, Science-Based Prevention) holds that by altering the larger environment that many people share in their communities and their society as a whole, it is possible to bring about broad change that over time can dramatically affect the health and well-being of many people. As Michael Klitzner points out, "The shared environment [community and society] supports some behaviors and thwarts others."[1] Individuals, professional and community groups, and state and national organizations all can play a role and get involved in improving the environment in ways that contribute to prevention. Environmental approaches focus on changing three interrelated factors in the shared environment: norms, availability, and regulations. Norms are defined as "basic orientations concerning the rightness, or wrongness, acceptability or unacceptability, and/or deviance of specific behavior for a specific group of behaviors."[2] For example, universities are using environmental strategies to change the accepted belief among college students that "binge" drinking is acceptable and normal behavior for themselves and their peers. Availability refers to the effort and expenditure required to obtain a commodity. Banning cigarette vending machines from public places, cracking down on retailers who sell cigarettes to minors, and raising cigarette prices all make it more difficult for minors to smoke. This, in turn, could have an effect on the norms surrounding smoking: with fewer youth inclined to expend the effort necessary to smoke, the habit would become less common among youth and less obviously acceptable.[3] Regulations are the formalized laws or policies, such as those described above, that are used to control norms and availability. In addition to restricting availability of cigarettes, policies such as nonsmoking areas, restaurants, and workplaces can contribute to the perception of smokers being ostracized, which may affect the norms surrounding smoking.[4] Environmental strategies as a group offer an attractive and effective complement to strategies targeted at individuals. They can help create communities and societies that are more conducive to bringing about and maintaining desired behavior changes. There are several reasons for the effectiveness of environmental strategies as a complement to strategies aimed at individuals and families:[5] Broad reach. Compared to prevention strategies that focus on individuals or families, which seek to make changes in one person at a time, environmental strategies have the ability to reach entire populations, bringing about behavior changes among large numbers of people. Enhanced effects. Communities can achieve more substantial reductions in substance use when environmental influences are consistent with and reinforce the prevention messages directed at individuals. Many environmental strategies have been shown to substantially reduce consumption and use-related problems, including traffic crashes, unintentional injuries, suicide, cirrhosis mortality, and assault offenses. Enduring effects. Environmental strategies have the potential for long-term as well as short-term effectiveness. When states and communities succeed in making changes in the legal, economic, and social structures that affect substance use, these changes in turn may foster important shifts in both individual attitudes and community norms. In time, this change in the system may result in fewer opportunities and inducements to use substances. Ease of maintenance and cost-effectiveness. Environmental strategies have the potential to reach many people at comparatively low costs. The following five types of environmental strategies can have a significant
impact on climate and context:
Each is discussed in detail below, with a focus on how individuals can get involved in changing the larger environment. NOTE: These environmental strategies for preventing, reducing, or eliminating substance abuse also contribute to violence prevention. Environmental Strategy 1: Policy Public policies, laws, and regulations can be designed to limit access to substances and to decrease the problems associated with their use. You are probably familiar with many existing laws, such as:
Some environmental policies, like the ones listed directly above, are developed and implemented by the government, usually at the state level. But there are many other regulations that can be put into place at the local level to achieve similar goals. These include:
Certain environmental policies can also be implemented by institutions or organizations: companies can declare themselves smoke-free workplaces; universities can decline to serve alcohol at their functions. How People Can Get Involved Just as environmental strategies take place at many different levels (government, community, institution), there are many ways in which individuals can get involved in developing and implementing policies that contribute to prevention. Issues surrounding substance abuse have become important political topics in recent years. The offense of driving under the influence, for example, has received a lot of attention; many states, in response to local pressure, have recently reduced the legal blood alcohol content (BAC) limits for operating a vehicle. State congress people want to hear what their constituents think about issues like these. Writing letters to your representatives can be remarkably effective. Group lobbying can be even more effective; Mothers Against Drunk Driving (MADD) has been largely credited with bringing the problem of DWI into public view. Anyone can join MADD and similar groups. Communities are run by the people who live in them. Any group can start a campaign like MADD, from the PTA to a neighborhood association or book club. Similarly, a company is only as good as its employees. Towns like Brookline, Massachusetts, became smoke-free largely through the efforts of a group of local residents who successfully orchestrated a ballot initiative. In Brookline, the movement was started by employees at the town's Department of Health and was quickly joined by a variety of community members, including teachers, business owners, and private citizens. A group of employees can submit a petition to management that shows how many workers are negatively affected by smoking in the workplace. These kinds of environmental changes can certainly be effected by small groups of motivated employees. Policy Illustration: Community Officials Pass Ordinances Restricting Outdoor Tobacco and Alcohol Advertising[6] A stroll through almost any inner-city neighborhood demonstrates what researchers know to be true. Alcohol and tobacco billboards saturate many communities, particularly urban and less affluent communities that lack the zoning regulations or the clout to keep billboards out. On one of these walks, it would be hard to miss the images of attractive people, often people of color, portrayed in images of sex, wealth, and happiness. You might also notice amusing, friendly characters such as the Budweiser Frogs or, until recently, Joe Camel. It is impossible to shield children from these images. Unlike television or radio, billboards cannot be turned off. Unlike print ads, they cannot be restricted to adult-targeted magazines. In fact, many activists charge that alcohol and tobacco billboards deliberately target children when they use cartoon characters and talking animals. One study in an urban Latino community found that children passed as many as 60 alcohol advertisements on their way to school every day.[7] Four cities . Baltimore, Chicago, Compton (CA), and Inglewood (CA) . have passed ordinances that limit outdoor advertising for alcohol and tobacco. Other cities, including Seattle, Cincinnati, and Contra Costa County (CA), have voluntary agreements with billboard companies to remove tobacco billboards in areas frequented by children. Still other communities have similar arrangements or are in the process of drafting legislation. More than 30 communities nationwide have taken action against alcohol and tobacco outdoor advertising in child-sensitive areas. Baltimore, one of the first communities to implement local ordinances against outdoor advertising of alcohol and tobacco, became the target for a lawsuit by Anheuser-Busch, the world's largest brewer. A company spokesperson warned that the brewer would "vigorously defend our right to advertise to adult consumers throughout the nation and in all media." Anheuser-Busch's lawyers argued that alcohol is a legal product, and therefore its advertising should not be treated differently than any other form of advertising. The court disagreed. The decision was based on a precedent set by the U.S. Supreme Court in 1980 which allowed regulations to restrict commercial speech under certain conditions. The ruling in Anheuser-Busch vs.Schmoke found that the ordinance was legal for reasons including the following:
Anheuser-Busch appealed the decision in Anheuser-Busch vs. Schmoke, but it was upheld by the Fourth Circuit Court of Appeals. The brewer then appealed to the Supreme Court, which refused to hear the case. It is likely that eventually the Supreme Court will hear a case on the rights of commercial speech with respect to products that are illegal for children. For now, however, two lower courts have stood in favor of Baltimore, and other cities are following its lead. Environmental Strategy 2: Enforcement If laws and regulations are to deter people and businesses from illegal behaviors, they must be accompanied by significant penalties and they must be enforced. Many more people would speed, for example, if speeding tickets cost only $5 or if police didn't use radar guns. Instead, drivers who might otherwise speed are deterred by the possibility of being pulled over and receiving a big fine and license "points." Many of the laws designed to reduce the problems of alcohol, tobacco, and other drug use are not enforced or are enforced only sporadically, including:
Furthermore, in some states the penalties for breaking these laws are not severe enough. If a retail alcohol outlet makes $400 a month from sales to minors but gets caught approximately once a year and fined $1000, those sales are still profitable; the store may well choose to risk being caught. On the other hand, if the fines were increased to $5000 or the likelihood of being caught increased to approximately once a month, the store would probably change its practice. Just as the likelihood of being caught influences people's decisions to obey the law, so does their perception of the chances of being caught. For example, it has been estimated that the probability of a driver with a BAC of over 0.10 percent being arrested is between 1/1000 and 1/200; in other words, extremely low. Some people refrain from driving under the influence only for fear of being caught; if they actually knew the low probability, they might be more inclined to go ahead and drive. However, surveys show that driver perceptions of the likelihood of being caught are closer to 1/10.[8] The notion of perceived risk as a deterrent to criminal behavior has led to a variety of initiatives designed to improve awareness of laws and law Enforcement. Examples include:
How People Can Get Involved As with Policy development, much of the burden of law Enforcement rests on the state. Yet pressure from constituents can encourage politicians and law Enforcement officials to crack down on these offenses. Here are some things you can encourage your law Enforcement agencies to do:
Law Enforcement officials, however, are not the only people who can help enforce laws designed to reduce access to alcohol, tobacco, and other drugs and the problems they cause. Individuals and community organizations can contribute by:
Enforcement Illustration: Coalition Seeks to Raise Perceived Risk of Underage Drinking[9] Zero tolerance laws exist in every state and the District of Columbia.[10] These laws make it illegal for youth under the age of 21 to drive after consuming any alcohol at all (usually measured as a BAC of 0.02 percent). Under zero tolerance, police officers may require a breath test from any driver under 21 who they suspect may have been drinking; the law does not require that the officer have probable cause to suspect actual impairment. Drivers who are found to have consumed alcohol may have their drivers. license revoked or suspended. Young drivers place a high value on their drivers. license. The threat of losing it for three months would be a substantial deterrent for most young drivers. But many young people, unfamiliar with zero tolerance, do not know that they could lose their license for driving after consuming just one alcoholic beverage, even if they were pulled over for an unrelated offense. The Connecticut Coalition to Stop Underage Drinking recently joined forces with the state Department of Transportation to increase public awareness of two sets of laws: the zero tolerance laws passed in Connecticut in 1995 and related laws against providing minors with alcohol, for which parents or other adults can be fined up to $1500 or go to jail for up to 18 months.[11] While these laws have been on the books for over three years, in the past they have not been strictly enforced. The Coalition's campaign focuses much of its attention on outreach to local police departments, encouraging them to ambitiously enforce zero tolerance laws and laws that make it illegal to provide alcohol to minors.[12] The Coalition has also produced a series of print ads for newspapers, posters for community organizations, an outdoor billboard message, and two public service messages to be played on the radio. It has submitted many articles about the campaign to local Connecticut newspapers. The ads and articles describe the laws and their penalties as well as the dangers of underage drinking and driving. The intention of this media barrage is to dramatically increase awareness of the laws. Studies show that zero tolerance laws are particularly effective in reducing underage drinking and driving when the laws have been amply publicized.[13] According to the Coalition's project director, the campaign is looking to achieve several outcomes.[14] The most obvious is to increase compliance by raising awareness of the state's underage drinking laws. By calling attention to the dangers of drinking and driving, furthermore, the campaign hopes to increase public support for Enforcement of those laws. Police and other law Enforcement officials are more likely to arrest, convict, or revoke licenses if there is a clear public mandate to enforce youth drinking and driving laws. Environmental Strategy 3: Education In any situation that requires individuals to take action, Education is crucial. In order for environmental strategies such as Policy changes, Enforcement, and community Collaborations to be successful, the public must know what measures are available to them and what policies they are expected to follow. Public awareness campaigns are discussed in more detail under Environmental Strategy 5. A variety of more specific Educational programs can contribute to successful environmental strategies. They include:
How People Can Get Involved Educational strategies first and foremost require a recognition of need. Community members, as patrons of businesses in their communities, are in a good position to determine whether laws are being respected and whether business owners and employees are aware of their responsibilities and the potential penalties for failing to uphold them. Educational programs are often conducted by knowledgeable professionals, but that does not exclude members of the community from becoming involved. They can:
Education Illustration: University Implements Widespread Campaign to Encourage Responsible Beverage Service and Consumption[15] Binge drinking, the practice of consuming multiple drinks over a short period of time, is a serious problem at colleges and universities nationwide. A 1993 national survey of over 17,000 students at 140 four-year colleges and universities, conducted by the Harvard School of Public Health, found that 44 percent of the students surveyed were binge drinkers. Binge drinking was defined for men as consuming 5 or more drinks in a row in the past two weeks, and for women as drinking 4 or more, where a drink was 12 ounces of beer, 4 ounces of wine, or one shot of liquor.[16] Alcohol-related deaths on campus have figured prominently in the news in recent years, alongexposésxposés on date rape, drunk driving, and other dangerous behaviors associated with binge drinking. Students often attribute their drinking to the stress of academic responsibilities, peer pressure, or social structures such as fraternities and sororities, which encourage drinking to excess. Enforcement of a minimum drinking age is particularly difficult on college campuses, where there are students of all ages hosting parties and a limited number of Enforcement personnel. In 1991, Stanford University received a three-year grant from the California State Office of Traffic Safety to reduce problems related to student drinking by encouraging responsible alcoholic beverage service. The Stanford Community Responsible Hospitality Project aimed to encourage members of the Stanford community to party safely, with or without alcohol, and to present a clear and consistent message of responsible drinking and hospitality. One way to shift the focus away from alcohol consumption is to be more creative in planning parties by developing party themes, providing entertainment, and serving food and nonalcoholic beverages as well as alcohol. To this end, the project sponsored the development of a group of trained student peer educators called the Party Pro's. These students serve as consultants to students who are planning parties, by offering help in selecting themes, entertainment, decorations, food, and beverages as well as in budgeting, fund-raising, and promoting the parties. The Party Pro's offer services well beyond party planning. Peer educators ensure that their fellow students are familiar with state and campus alcohol policies and laws, and help student groups such as fraternities and sororities develop policies for their social activities. They train student bartenders, as well as sober party monitors, who oversee the guests. They also train escort coordinators, who ensure that guests are using designated drivers or have other safe transportation at the end of the evening. To further facilitate successful party planning, the project also sponsored quarterly Event Planning Fairs. The Fairs included presentations on liability issues and school policies and an overview of the services provided by The Party Pro's and the Office of Student Activities, as well as a trade show where local businesses, such as disc jockeys, party suppliers, caterers, and florists . promoted their services. To ensure that students receive a clear and consistent message about responsible hospitality, the Stanford Community Responsible Hospitality Project established the Hospitality Alliance with local businesses and public safety officials. Members agree to promote responsible drinking and beverage service, and sometimes take action against those who do not. For example, student members of the Alliance joined with a local restaurant to voice complaints about another local establishment's ads in the campus newspaper, which offered 25-cent shots; the ads were subsequently dropped. Although the project is no longer funded by the Office of Traffic Safety, the Hospitality Alliance and the Party Pro. s continue to function at Stanford. Findings from the project showed a positive change in the university's drinking environment; students are holding smaller and more controlled parties; using sober monitors and trained bartenders; checking IDs; and serving food and nonalcoholic beverages. Environmental Strategy 4: Communication Public perceptions about alcohol, tobacco, and other drugs play a significant role in their use. Glamorization of smoking, for example, has been linked to an increase in youth tobacco use. Policies restricting tobacco and alcohol advertising can begin to reduce the flood of positive portrayals of substance use that assaults us. Community organizations, lobbying groups, and other collaborative efforts can encourage the television and film industries to reduce their portrayals of drinking, smoking heroes. But these images are still pervasive: famous actors are photographed holding cigarettes and, lately, cigars, while many rock stars glamorize drug and alcohol use. One way to counteract these omnipresent positive images is to educate the public about the true dangers of substance use. Public awareness can be developed in several ways:
How People Can Get Involved One of the most important things individuals can do to contribute to substance abuse prevention is be vocal. If two hundred people have the same opinion on a subject, but none of them make their beliefs known, the group will never know that they are united in thought and will not have the opportunity to organize. Youth often feel pressured to abuse substances because they are under the impression that "everybody is doing it." Ways in which individuals can affect public perceptions include:
Communication Illustration: State Partnership Conducts Campaign to Counter Pro-Alcohol Messages Associated with the Mexican Holiday Cinco de Mayo[17] CalPartners, a California partnership of community substance abuse prevention organizations, began a campaign in 1998 to counter pro-alcohol messages and promote the true meaning of the Mexican holiday Cinco de Mayo, a family holiday of remembrance. It began with a list of six goals:
To achieve their goals, CalPartners designed an action plan, with activities that people can take part in as individuals or members of community agencies or larger Collaborations. The following were among their suggestions:
CalPartners actively distributes information to help people join in its campaign. It has compiled a brief history about the true meaning of Cinco de Mayo as well as research about the effects of alcohol on Latinos. The group has also designed sample statements that can be sent to the press. All of this information is available on the World Wide Web (www.calpartners.org) or by mail. The organizers of the initiative are available to answer questions, supply promotional materials, coordinate statewide coalitions, and even travel to California communities to help organize. Environmental Strategy 5: Collaboration Individual members of a community can do many things to help prevent substance abuse. Groups of people working together can have an even greater effect. There are many types of possible Collaborations, and they can take place between any and all groups of people who have an interest in the community:
How People Can Get Involved Professional Collaborations, for example among community service providers, can ensure that organizations avoid duplicating services and reallocate scarce resources to provide a wider variety of services. Police can work with schools to keep substances off school grounds. Business owners can unite and agree to prohibit smoking on their property. Organized groups of community members can do many things, including:
Collaboration Illustration: Community Group Uses Nuisance Abatement Laws to Clean Up the Neighborhood[18] Nuisance abatement has been part of common law since the sixteenth century. This concept can be applied to any vacant property that creates a nuisance to neighbors by interfering with their right to the quiet enjoyment of their property. A property might reasonably be considered a nuisance if, for example, it is used for drug dealing, has become infested by insects or rodents, or otherwise presents a physical danger or health threat to neighbors. Any neighbor of such a property, whether an individual person or group, business owner, church, or other entity in the vicinity of the nuisance, can sue the owner of the property. Nuisance abatement law provides that as long as the neighbors provide adequate notice to the property owner, behave reasonably, and do not disturb the peace, they have the right to deal with the nuisance in an appropriate fashion if the owner does not, and then sue the owner for the cost of remedying the nuisance; the court then has the authority to order the owner to repay those costs. "Abating" the nuisance might include cleaning up the yard around the property, boarding up the building, or turning off the water. The process an individual, group, or business follows for this type of nuisance abatement is to:
Members of the Butcher's Hill Community of Baltimore put this common law to good use. An abandoned house in their neighborhood had become a magnet for drug use, drug sales, and other criminal activities, attracting undesirables from all over the city. After notifying the owner that they would board the property if he failed to do so, a group of residents sealed off all possible entrances to the house, using construction techniques specifically developed to keep buildings secure from trespassers. They also cleaned the yard and sealed the entrance to the property. The community residents then sued the owner for the cost of labor and materials, approximately $350, and the District Court awarded them the full amount. The group now plans to use this technique to clean up other drug houses in their community. [1]Klitzner, M. (1998). Integrating environmental change theory into prevention practice. Northeast CAPT Regional Summit: Environmental Strategies to Reduce Youth Substance Abuse. Providence, RI. Dec. 2-3, 1998. [2] Klitzner, M. (1998). Integrating environmental change theory into prevention practice. [3] Klitzner, M. (1998). Integrating environmental change theory into prevention practice. [4] Klitzner, M. (1998). Integrating environmental change theory into prevention practice. [5] Fischer, D. (1998). Environmental prevention strategies: An introduction and overview (draft). Rockville, MD: National Center for the Advancement of Prevention. [6] Abramson, H. (1997). Showdown on Main Street.The Marin Institute for the Prevention of Alcohol and Other Drug Problems Newsletter. 12; Abramson, H. (1997). Can They Ban These Boards?The Marin Institute for the Prevention of Alcohol and Other Drug Problems Newsletter.12; Mosher, J. and Jernigan, D. (1998). Overcoming the barriers: Implementing environmental approaches to prevent alcohol, tobacco, and illegal drug problems (draft, unpublished paper). Rockville, MD: National Center for the Advancement of Prevention. [7] Gregory, D. (1997). Triumph over billboards. San Rafael, CA: Marin Institute. [8] Ross, H. L. (1992).Confronting drunk driving.New Haven: Yale University Press, 68. [9] Connecticut Coalition to Stop Underage Drinking. (1998). Zero tolerance public awareness campaign launched. Press release, Dec. 1. [10] Alcohol-Related Injury and Violence Center (ARIV) (1998). Drinking and driving: A brief review of the literature. The Trauma Foundation. [11] Sciarretta, J. (1998). Zero tolerance public awareness campaign launched. Press release, Dec. 1, Connecticut Coalition to Stop Underage Drinking. [12] Straw, J. (1998). Drive aims to halt booze-wheels mix.New Haven Register,Dec. 8, C1. [13] Hingson, R., Heeren, T., and Winter, M. (1994). Lower legal blood alcohol limits for young drivers.Public Health Reports,109:6, 738-744. [14] Personal correspondence, Dawn Homer-Bouthiette. [15] Responsible Hospitality Service (July 1996).Prevention Updates.Higher Education Center for Alcohol and Other Drug Prevention; Preventing alcohol-related problems on campus: Impaired driving. Higher Education Center for Alcohol and Other Drug Prevention; Kiner, S. (1993). Stanford's new way to party ...safely.Prevention File, 17-20. [16] Wechsler, H., Dowdall, G., Davenport, A., and DeJong, W. Binge drinking on campus: Results of a national study.Bulletin Series: Alcohol and Other Drug Prevention. Higher Education Center for Alcohol and Other Drug Prevention [17] Available online: http://www.calpartners.org, CalPartners Coalition, Sacramento, CA. 1998. [18] Available online: http://www.baltimoremd.com/community/claw, Community Law Center, Inc., Baltimore, MD. 1997.
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