FAQs — Methamphetamine
Information Campaigns
Below is a sample of organizations that have created prevention materials
and campaigns that are available in electronic format. Evidence of effectiveness
is noted, when available.
California Attorney General’s
Crime and Violence Prevention Center
www.stopdrugs.org
This website contains several public service television spots addressing
meth use
www.stopdrugs.org/media.html,
as well as several public service billboards
www.stopdrugs.org/methcrisis.html.
Its also an excellent resource for general information on methamphetamine
use in the United States.
Kansas Methamphetamine Prevention Project
www.ksmethpreventionproject.org/
The Project was launched in October, 2002, to respond to the devastating
effects on Kansas
communities of increasing methamphetamine production and usage. The Project
provides training, technical assistance, strategies and resources for
reducing meth use at the local and state levels.
Prevention strategies target groups such as retailers, rural populations,
home visitors, youth,
parents and children affected by their parents' meth use and manufacture.
Montana Meth Project
www.montanameth.org/
This research-based project develops high-impact ads that graphically
communicate the risks of meth use. The Project reaches 90 percent of
its target audience—youth
ages 12 to 17—three times per week through television ads, public
radio announcements, billboards, and posters. These can all be viewed
on their website. You can also find general information on meth and personal
stories.
Office of National Drug Control Policy
www.methresources.gov
This website contains general resources on meth, as well as information
for youth, parents, policymakers and legislators, businesses, retail,
farmers, landlords, treatment and health providers, and enforcement and
public safety personnel. Included also are links to media campaigns,
research, publications, funding opportunities, and state and local policies
and legislation.
Partnership for a Drug-Free America (PDFA)
www.drugfree.org/Portal/DrugIssue/MethResources/default.html#
This website contains materials for teens, young adults, parents and
communities, including the Faces of Meth slide show which features “before” and “after” photos
of meth users. The Faces of Meth campaign was informed by findings from
the Partnership Attitude Tracking Study, an annual study of consumer
attitudes towards illicit drugs. Insights gleaned from this study are
used to inform all of PDFA’s educational and advertising communication
campaigns, including a series of 30-second commercials featuring meth
stories www.drugfree.org/Portal/DrugIssue/Meth/index.html.
All of PDFA’s advertising campaigns were subject to rigorous qualitative
testing, and proved to resonate among community members, spurring them
to seek information on meth and to take part in their community's efforts
to fight the drug. All advertising spots direct audiences to a newly-created
microsite on the Partnership's Web site.
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