|
Training Overview
Social Marketing
"A communications system is totally neutral. It has no conscience, no principle, no morality. It has only a history. It will broadcast filth or inspiration with equal facility. It will speak the truth as lightly as it will speak falsehood. It is, in sum, no more no less than the men and women who use it." -- Edward R. Murrow
Goal:
To introduce participants to applied social marketing, and begin practice of social marketing skills in prevention programming.
Target Audience:
Prevention program workers and key volunteers interested in making most effective use of resources for outreach of message(s) and program(s), as well as recruitment.
Training Objectives:
Social Marketing is the application of marketing strategies to attain public health objectives. It is a combination of communication arts (how to say) with public health science (what needs to be said).
Format of Training:
In social marketing training, we can offer three levels of presentation:
One-hour workshop- overview of social marketing, both introducing the concept, and illustrating its value to public health programming, with specific real-world examples.
Two and one half to 3 hour workshop- overview, provide examples of, and include social marketing skill practice session.
Full-day workshop- overview, illustration of, skills practice
session, training and on-site TA to customize local efforts of participants.
|
