Science to Service Initiative
The purpose of the SAMHSA/CSAP’s Science to Service Initiative is to provide analytic technical assistance to States, communities and local organizations to guide strategic selection and use of evidence-based prevention interventions that effectively address community needs. Through an interactive “learning community” approach, the Southwest CAPT will bring together current and potential new implementers with developers/experts from selected evidence-based interventions to discuss the underlying theory base of their intervention (what works and why) and real-world implementation issues facing practitioners in the field.
CSAP’s Strategic Prevention Framework will provide the context in which to examine the potential “fit” and utility of the logic model inherent in specific evidence-based interventions to local circumstances of participants – i.e. focus on the systematic linkage of empirically identified problem/condition, to strategies/activities directed to address it, to outcomes expected all along the way. Through a learning community approach and hands-on technical assistance, the Southwest CAPT will apply the concepts of CSAP’s Strategic Prevention Framework to guide participants through a logical thought process as they examine and learn about specific evidence-based interventions (focusing on both the intervention’s underlying theory base and implementation experiences of current implementers). The goal of this project is to assist States and communities in applying the knowledge and experiential learning drawn from specific evidence-based interventions to inform and improve decisions on selection, implementation and use of these interventions to effectively address local needs.
New Mexico Science to Service Learning Community
Albuquerque, NM / April 20, 2006
Learning Community Pilot Agenda 
Resource List
Magnitude and Prevention of Underage and College Age Drinking Problems 
PowerPoint Presentation by Ralph Hingson with NIAAA
Mobilization of Local Efforts to Reduce Alcohol-Involved Problems: Efforts at Environmental Change
PowerPoint Presentation by Andrew J. Treno
Magnitude of Alcohol-Related Mortality and Morbidity Among U.S. College Students Ages 18–24: Changes From 1998 To 2001 
Injury and Violence Prevention: Behavioral Science Theories, Methods and Applications
May 18, 2001 Morbidity and Mortality Weekly Report. Motor Vehicle Occupant Injury
Reviews of Evidence Regarding Interventions to Reduce Alcohol-Impaired Driving
A Social Norms Strategy to Reduce Impaired Driving Among 21-to-34-Year-Olds
Epidemiology and Consequences of Drinking and Driving
2007 Colorado Science to Service Initiative
Understanding Media Advocacy, & Social Marketing: A Learning Community Event
October 22nd & 23rd, 2007
Colorado Learning Community Agenda
Colorado Learning Community - Day 1
Social Marketing Power Point
Handouts Day 1
Colorado Laws – State Profile
Environmental Strategies Matrix – Alcohol
Social Marketing Fidelity Rubric
Social Marketing Best Practices Info Sheet
Social Norms Best Practices Info Sheet
Social Marketing Interactive Activities
Cambridge Parent Survey
Cambridge Parent Survey Results
Social Marketing – Analyze this PSA
Watertown Campaign Survey 2007
Watertown Campaign Survey Findings 2007
Social Marketing Learning Community Activities Day 1
Social Marketing Additional Resources
A Guide to Social Marketing – Turning Point
SPF – Prevent Underage Drinking
Colorado Learning Community - Day 2
Media Advocacy Power Point
Handouts Day 2
Creative Blueprint
Communications Plan Template
Media Advocacy Interactive Activities
Media Advocacy Tools
Media Advocacy Case Study
Media Advocacy Activities
Media Advocacy Additional Resources
Advocacy and Lobbying
APHA Media Advocacy Manual
Effective PSAs
Legislative Briefing
Media Access and Advocacy Manual
