Training Overview

Social Marketing—Practical and Effective Program Principles

The Science of Social Marketing takes its attributes from its first cousin, private sector marketing. In private sector marketing, thousands of companies selling millions of goods and services spend billions to get you to buy or use their products. In Social Marketing, we spend very small amounts of money in marketing and advertising to trigger big changes in the behavior of our target populations.

Target Audience:
If you work in prevention and are interested in leaning how to use the principles of social marketing in your program, then this workshop is for you.
 
Training Objectives:
This workshop will cover:
  1. History, blunders and successes of marketing and social marketing
  2. Effective market targeting
  3. Moving your target audience toward action or attitude changes
  4. Gaining practice with the new skills
  5. Ask and field program specific issues
Format:
Lecture/presentation with discussion and/or group work
 
Number of Participants:
10-30
 
Time Frame:
1 day

 

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Page last updated: 08/16/2006